Half of Your Deposit Relationships are Unprofitable...

...The Problem is You Don't Know Which Half

The science of managing your deposits is all about using the data and information you already have to better manage and control your deposit relationships.  And it all starts with deposit profitability analysis.

It starts with deposit profitability, but you'll quickly see even bigger returns as you identify and segment your deposit accounts into 4 major groups, each with it's own set of core strategies designed to build profit.

How much profit is involved?  Estimates say 10% - 15% or more.  But don't take my word for it.  Here's what Deloitte Consulting said about profitability improvement based on their experiences with banks implementing these strategies.  Their estimates run between 48 and 66 basis points in potential annual impact.

That's why the largest, most sophisticated financial institutions worldwide have invested so much time, energy and resources in  this area.  The ongoing payoffs and efficiencies are huge.

And now these very same solutions are available to community financial institutions.  Imagine what these sorts of ongoing annual margin improvements can mean to your profits, and your bank.


What's your next step?