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Echo Partners Community Bank Blog

    Half of Your Deposits are Unprofitable…

    [fa icon="clock-o"]} [fa icon="user"] Howard Lothrop [fa icon="folder-open'] deposit profitability, analytics

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    Half of Your Deposits are Unprofitable……You Just Don’t Know Which Half.

    That’s the problem with #depositprofitability

    Most bankers understand that many deposit relationships are unprofitable.

    Maybe they don’t think half, but certainly many.

    But they stop right there.

    They accept it as if it were an unchangeable law of the universe.

    Here’s the reality…

    You can find and fix these unprofitable deposits.

    You find them with instrument specific #depositanalytics

    You fix them by changing their behavior, imposing deposit fees or by pushing price increases.

    Any one (or all) of these strategies can work to increase bank profits.

    And that’s what you’re looking for…increase your #bankprofit while improving the quality of your deposit base.

    By the way, in case you think I’m exaggerating, when I run the numbers at different banks, I see between 35% and 70% of all deposits not adding even $1 to monthly profits.

    Have you ever looked at your #depositprofitability ?

     

    Do you want to grow your bank profits with little to no risk? Click Here to  Discover How
    Howard Lothrop

    Written by Howard Lothrop

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