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Echo Partners Community Bank Blog

    The real reason behind deposit profitability

    [fa icon="clock-o"]} [fa icon="user"] Howard Lothrop [fa icon="folder-open'] deposit profitability, analytics

    Concept of important choices of a businessman-1The real reason behind deposit profitability…

    …Leads you to all of the deposit profitability benefits.

    Benefits like:

    • Growing profits
    • Targeted marketing
    • Meaningful segmentation
    • Account Type/product profitability
    • Branch profitability insights
    • Customer scoring

    So what is this reason behind deposit profitability?

    It boils down to solid data to help you make better decisions.

    That’s why we have such a broad list of benefits…Because you can improve virtually every decision concerning your deposits once you have better data.

    Think about it. That’s what got you to where you are today…Your ability to take data and use it to make good decisions. Your entire career is built on this one skill.

    So why don’t you already have good deposit profitability data? The answer’s easy. Turning core system data into detailed deposit profitability requires instrument level transaction analysis.

    Until recently you just didn’t have the algorithms, computer horsepower and expertise available to you to make this work efficiently for tens of thousands of accounts and hundreds of thousands of transactions.

    Creating individual detailed P&L statements for each and every account and doing it monthly in a timely way was simply beyond the capabilities available to you. But it’s available now.

    Do you want to grow your bank profits with little to no risk? Click Here to  Discover How
    Howard Lothrop

    Written by Howard Lothrop

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